Lemon Slice Book Summaries

Lemon Slices are self-coaching tools to help you reach your potential. They are summaries of the best non-fiction books read by Northcoast University Founder, Lemonade Dave Justus. These summaries cover an array of topics including but not limited to sales and marketing, leadership, communication, negotiation, networking, and customer engagement - and that's just to name a few because he regularly adds new summaries.

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The Happiness Advantage

Our most commonly held formula for success is broken. Conventional wisdom holds that if we work hard we will be more successful, and if we are more successful, then we’ll be happy. If we can just find that great job, win that next promotion, lose those five pounds, happiness will follow. But recent discoveries in the field of positive psychology have shown that this formula is actually backward: Happiness fuels success, not the other way around. When we are positive, our brains become more engaged, creative, motivated, energetic, resilient, and productive at work. This isn’t just an empty mantra. This discovery has been repeatedly borne out by rigorous research in psychology and neuroscience, management studies, and the bottom lines of organizations around the globe.

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Four Seconds

Peter Bregman, author of the Wall Street Journal bestseller 18 Minutes, offers strategies to replace energy-wasting, counter-productive habits that commonly derail us with truly effective ones.

The things we want most—peace of mind, fulfilling relationships, to do well at work—are surprisingly straightforward to realize. But too often our best efforts to attain them are built on destructive habits that sabotage us. In Four Seconds, Peter Bregman shows us how to replace negative patterns with energy-boosting and productive behaviors. To thrive in our fast-paced world all it takes is to pause for as few as four seconds—the length of a deep breath—allowing us to make intentional and tactical choices that lead to better outcomes.

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THE GOOD NEWS is that, for a limited time, Northcoast University, LLC will fund 25% or $50 of your Full-Access Membership! No monthly fees, just a one-time investment. Discover greater success and more happiness. Sign up today and you’ll have exclusive access 24/7!

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Exactly  What To Say

Quite often the decision between a customer choosing you over someone like you depends on your ability to know exactly what to say, when to say it and how to make it count.

The worst time to think about the thing you are going to say is in the moment you are saying it.

This book prepares you for nearly every known eventuality and provides you with a fair advantage in almost every conversation.

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THE GOOD NEWS is that, for a limited time, Northcoast University, LLC will fund 25% or $50 of your Full-Access Membership! No monthly fees, just a one-time investment. Discover greater success and more happiness. Sign up today and you’ll have exclusive access 24/7!

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The 5-Second Rule

The 5 Second Rule is easy to learn and its impact is profound. It’s the secret to changing anything. Once you learn the Rule, you can start using it immediately. The Rule will help you live, love, work, and speak with greater confidence and courage every day. Use it once and it’ll be there for you whenever you need it.

The 5 Second Rule can change everything … by teaching you just one thing: HOW to change.

Using the Rule, you replaced your tendency to overthink the smallest moves with a bias toward action. Use the Rule to master self-monitoring and become more present and productive. The Rule teaches how to stop doubting and start believing in yourself, your ideas, and your abilities. And, the Rule will give you the inner strength to become a better and much happier person, not for others, but for you.

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THE GOOD NEWS is that, for a limited time, Northcoast University, LLC will fund 25% or $50 of your Full-Access Membership! No monthly fees, just a one-time investment. Discover greater success and more happiness. Sign up today and you’ll have exclusive access 24/7!

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Never Split the Difference

Never Split the Difference takes you inside the world of high-stakes negotiations, revealing the skills that helped him and his colleagues succeed where it mattered most: in saving lives. In this practical guide, he shares the nine effective principles - counterintuitive tactics and strategies - you, too, can use to become more persuasive in both your professional and personal lives.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

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THE GOOD NEWS is that, for a limited time, Northcoast University, LLC will fund 25% or $50 of your Full-Access Membership! No monthly fees, just a one-time investment. Discover greater success and more happiness. Sign up today and you’ll have exclusive access 24/7!

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Achieve Greater Success And More Happiness